Strong Enough For The Empire State Building – Elegant Enough For Your Home
A Serious History
Sometimes you have to look back to go forwards. And when we were designing the HR40 Window, that’s exactly what we did.
As a company, our aim was to create the most energy efficient window we possibly could. We didn’t have to look far – we already had an excellent meter for success: The Empire State Building.
In 2010 the Empire State Building underwent a complete glass overhaul, a cooperative venture between Serious Glass and Johnson Controls Inc. The new windows that would be replacing the old double-pane Argon-insulated windows would boost the efficiency rating of the Empire State Building’s glass from R2 to R5-R8, a truly astronomical spike.
When we saw what Serious Glass could do for the Empire State Building, we knew we wanted to put that technology in the hands of homeowners. So our brightest minds sat down with the Serious designers and put their heads together to craft the HR40 Product Line – a newer, more powerful, residential version of the glass that is now found in the Empire state Building.
What Efficiency Means To Us
We are passionate about efficiency. In a world where we waste more and more every day, where excess is normal and bigger is always better, we choose to take the road less traveled.
It just so happens that a lot of people have been looking to take that road as well, but don’t know how.
A commitment to superior efficiency is a commitment with several different parts, each important in its own way. With every HR40 window we make, we make three separate little promises to you and your home.
HR40 vS Competitors
Origins of HR40 Windows
“Homeowners would be crazy to buy anything else.”
Ready For Hr40?
1HR40 Garden & Picture Windows are insulated with Argon Gas rather than Krypton gas, and as a result, also lack the heat-mirror barrier